roovy Grape, Trendy turquoise, outrageous orange and luscious lime...yeah baby!  Collectors are in for a hip treat when they meet  OG teddy bears, the "Original Girls" with an attitude, sporting a rhinestone belly button piercing, weren't chic enough for Fiesta. Fashion-forward Fiesta toy is headed for new and exciting directions in 2004.  How does something so groovy get started?

Harold Kleinman founded Fiesta in 1972 in Santa Monica, California.  From their start on the Santa Monica Pier to present day, 30 years later, Fiesta has grown to become a force in the plush world, representing a dynamic range of quality product while honoring its heritage and always exploring new frontiers.  Fiesta product is currently shipped throughout the U.S. Mexico, Central America, Canada and the Caribbean.

Fiesta's commitment to customer service is what brings value to their company.  Long-standing relationships, some spanning over 25 years with special vendors, are the key to their success.  "We pride ourselves in our lasting partnerships with manufactures who generate new materials, innovated deigns, quality and value" says Michael Lauber, President of Fiesta Toy.

Fiesta  is committed to providing the highest quality plus, the best pricing and outstanding customer service.  This is their mission statement and the motto the company has lived by  since 1972.  The management team has over 85 years of combined experience in the plus and giftware industry.  Fiesta is very proud that the average length of tenure at Fiesta's corporate headquarters is between five and ten years, and several employees have been with the company for more than 20 years.

"Exciting aspects of our business include an incredible scope of distribution and our ability to design and product custom programs for a wide range of clients," says Lauber.  "We take pride in knowing some of the larges toy and gift retailers in America are comfortable putting their brand name on Fiesta product."

Fiesta's business strategy and success has been based on diversification in product lines, customer base and distribution.  Channels of distribution range from Hallmark store, FAO Schwartz and other major toy retailers, zoos, aquariums, souvenir gift shops, florists, clothing, department and specialty retail stores, airport gift shops, amusement and entertainment venues as well and grocery and drug store chains.

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