Los Angeles, California - October 2004   According to the experts "love is in," and what better way to say, "I love you," than with flowers. Fiesta, known for their innovative plush ideas, has just introduced two new plush floral bouquets perfect for Valentine's Day or any day of the year. These botanical beauties appeal to every age level and are part of the extremely popular Flower Collection™ by Fiesta.

The first Valentine assortment comes in red, pink or white and has metallic silver accents on each petal and the words "I love you," embroidered on the leaf. The second collection comes in white, red, pink, or lavender and the words "I love you," are embroidered on the petal. Each flower has a smiley face center with a bendable and fully poseable green stem. These whimsical blossoms are created of the softest velboa fabric.

"The strong need to connect with loved ones and express emotions continues," said Michael Lauber, president of Fiesta. "Our plush flower collection makes this connection easy through a sweet message and a simple gift. We have continued to keep up with demand of this popular group by adding more and more choices each season. Be on the lookout for our new spring assortment too."

Fiesta's 18-inch Valentine flowers have a suggested retail price of just $2.50 each and can be purchased at specialty gift stores, drug stores, grocery stores, and department stores nationwide.

ABOUT FEISTA
Manufacturing plush for more than 30 years, Fiesta is committed to design innovation, outstanding quality and pricing with superior customer service. To learn more about Fiesta, please visit www.fiestatoy.com or email fiesta@fiestatoy.com.